Tag Archives: ad copy

Singular possessive or plural possessive


Do people still diagram sentences?[1] Is writing still important in business?[2] [3] [4] These thoughts came to mind after a colleague asked about a client’s ad copy. She read a sentence to me, and I listened.

“Does that sound correct?” she asked.

“Depends,” I answered. “Is the word singular possessive or plural possessive?”

She showed me the ad copy on her screen. The sentence went something like this:

The insurer provides health care for the company’s and employee’s best interest.

The conversation went on for a bit on the topic of whether or not the client intended that the word “employee’s” be singular possessive. It made sense to us that a company would be singular. But would a company have a single employee? A quick survey of other colleagues revealed that they didn’t know what we were talking about. In fairness to the other colleagues, it was a very busy day at the office and they may have politely feigned ignorance as to return to their tasks.

The challenge of the ad copy provoked other thoughts on the necessity of good writing skills in a business and professional setting. Think before you write. Write well and your thoughts will effectively communicate your message.

[1] JUANA SUMMERS, “A Picture Of Language: The Fading Art Of Diagramming Sentences,” NPR, August 22, 20147:18 AM, accessed July 28, 2016, http://www.npr.org/sections/ed/2014/08/22/341898975/a-picture-of-language-the-fading-art-of-diagramming-sentences
[2] Carolyn O’Hara, “How to Improve Your Business Writing,” Harvard Business Review, NOVEMBER 20, 2014, accessed July 28, 2016, https://hbr.org/2014/11/how-to-improve-your-business-writing.
[3] Joyce E.A. Russell, “Career Coach: Are writing skills necessary anymore?,” Washington Post, May 22, 2011, accessed July 28, 2016, https://www.washingtonpost.com/business/capitalbusiness/career-coach-are-writing-skills-necessary-anymore/2011/05/18/AFJLUF9G_story.html
[4] Susan Adams, “8 Keys To Better Business Writing,” Forbes, JAN 18, 2013 @ 10:08 AM, accessed July 28, 2016, http://www.forbes.com/sites/susanadams/2013/01/18/8-keys-to-better-business-writing/#402ba4f415de
[BONUS] Annie Holmquist, “Almost 1 in 3 Americans Didn’t Read a Book Last Year,” Intellectual Takeout, October 19, 2015, accessed July 28, 2016, http://www.intellectualtakeout.org/blog/almost-1-3-americans-didn%E2%80%99t-read-book-last-year