Very excited about a mentoring opportunity with the Boys & Girls Club of Greater Milwaukee this afternoon. Last October I volunteered and really enjoyed sharing my knowledge and experience of graphic design with the students.
Here are my notes on the five basic elements of a print advertisement.
A print ad includes other components (like, color, shape, logo, etc.), but these five elements are foundational to print advertising.
The foundation of a great painting is a solid drawing. At least that was my goal when I worked on this book cover illustration for Orison Books. The collage features a firewheel — sometimes called Indian blanket — blossom, shotgun shell and expansive Texas landscape.
The purpose of thumbnail sketches is to advance the concept of artist, art director and editor to a final product. It seems like a lot of busy work, but three elements are essential: brainstorming, mind-mapping and closing the gap. The following images illustrate the process of thumbnail sketches as it relates to a book cover illustration. Three thumbnail cover comps presented to the publisher a couple months back. Full-size book cover sketch to gauge color temperature and composition of elements.
The window is open on a warm late May day and a cool mountain breeze moves the curtains like papery fingers. Occasionally, I glance at the Japanese maple outside or the grape vine wildly clinging to a handmade, crude trellis of found pine limbs….
UPDATE: This blog post is available as part of an audio podcast.