providing content
“The fact that graphic designers have great skills. . . and can mechanically put together a page and make it look good, is not enough, it’s not enough to keep one interested. . . . The designer as author. . . involves using the basic language as a means of developing content. . . . for lack of a better term ‘providing content’ is what I call it.”
—Steven Heller, New York City, December 27, 1999